Bands Embrace Social Networking
David Cohn 05.18.05 | 2:00 AM
In the absence of radio play, garage bands all across America are establishing a presence on MySpace, a social-networking site popular with young adults. According to MySpace, more than 240,000 artists of every kind -- from unsigned amateurs to international rock stars -- are using MySpace as a way to market themselves and build a fan base.
Artists are using the site to build massive social networks and spread the word about upcoming shows and CD releases. Startup bands like My Chemical Romance have launched careers exclusively through MySpace, collecting more than 100,000 fans through the service.
As the seventh most popular domain on the internet in terms of pageviews, according to February numbers from comScore Media Metrix, MySpace gives bands the chance to be seen and heard in a way never before possible. Traditionally, bands toured cities and played dive bars to create buzz about their music. But with MySpace, bands can host demos of their songs, announce shows and connect with fans without spending weeks on the road.
MySpace is aimed at teenagers. It claims more than 15 million members, and even established acts like Weezer, Beck and Billy Corgan are starting to realize the potential of social networking. Weezer's new album, Make Believe, is prominently featured on the band's MySpace page, and was featured exclusively in the Booth a week before the album was available in stores.
For a smaller band like We Are Lions, MySpace has proven to be a good way to spread the word about its album, Eight Arms Made This, which was released in May. Without the backing of a PR agency, the band was able to market the CD to more than 2,000 fans.
For fans, MySpace allows them to keep up-to-date on bands in an intimate way. Fans that have declared an allegiance, who are known as "buddies," can leave comments on a band's site, letting them know what they think of their music or how they performed at their last show. And band members often respond to fans, creating a real dialogue between artists and their followers.
1 a) Name 3 ways that social networking websites have helped bands become more popular?
b) In what ways does the passage suggest that social networking is more beneficial for bands than in previous years?
c) Explain what it meant in the passage by:
(i) ‘keep up-to date on bands in an intimate way’
(ii) ‘create a buzz’
2 a) How does the passage suggest that social networking websites have brought fans and artists together?
2b) Using your wider knowledge of new media technologies discuss why social networking has become so popular?
3) In what ways have people become dependent on new media technologies?