Audiences do not want to be tracked by advertisers. There would be a 'do not track' list which would stop advertisers tracking them. Web 3 advertising is expected to get bigger in the coming years as more companies such as Yahoo, Google and Microsoft have all purchased online advertising firms. This means advertisers would not be able to place electronic cookies on audience's computers.
http://news.bbc.co.uk/1/hi/technology/7072653.stm
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Britons sending 1bn texts a week - almost as much as the total people would send a YEAR in 1999. This is 25% higher than last year. The total for 2007 is expected to be 52 billion. Mr Short said there were several reasons for the continuing growth. "It's convenient, comprehensive, it's on every handset and network and it is cost effective," he said.
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